The Rich Media Marketer

Best Practices for Online Video

I wrote on Thursday about a Forrester report detailing the best practices concerning video for B2B communications. Brightcove has now made that report available for download, in case you missed the Brightcove/Forrester webinar last week. Here are some highlights:

• Online video can be used for a variety of different business objectives, including communication, sales, lead generation and customer service;
• The worst practices in using online video include isolated, obtrusive, or barricaded experiences;
• A handy checklist of things to keep in mind when creating and distributing video content; and
  
•  Tips on how to maximize ROI for video content.

To find out how Flimp fits into Forrester's recommendations, sign up for a free daily workshop.

Download the full report here.

--Matt Shaw
Interactive Marketing Manager
Flimp Media Inc.
mshaw@flimp.net
@mattatflimp (on Twitter)