"Looking for a Hero?" is the largest ad campaign ever launched by the Sony Ericsson WTA Tour. This landmark marketing initiative includes TV, print and digital advertising, along with a viral web video marketing component.
Over the course of the next 18 months, the "Looking for a Hero?" campaign will be rolled out across 75 countries and feature over 40 players. The Sony Ericsson WTA Tour expects to invest $15 million in this integrated marketing effort.
The first-phase of "Looking for a Hero?" focuses on the season-ending Sony Ericsson Championships, scheduled to be held in Doha, Qatar November 4-9, 2008.
Flimp is proud to power the web video marketing component of this historical campaign.
Posts
0 comments:
Post a Comment