Effective Web Video Marketing

We designed the FLIMP Platform to make it easy for marketers to create and distribute audiovisual content. Through conversations with our clients and prospects, we know that many companies would like to use audiovisual content in their marketing outreach but they don’t know where to start. We’ll hear comments such as “I do not have the time to create a video” or “We do not have audiovisual content.”

Twenty years ago, sure, it might have been difficult to produce audiovisual content. Today, it is easier, especially with all the different technologies available to content producers.

I am a strong advocate for web video marketing. I believe there is no better way to communicate and move an audience. This morning Carolina Alliance Bank, a Flimp Media client, launched it's latest flimp campaign. Carolina Alliance Bank (CAB) was established in 2007 as a full service commercial bank to serve the Spartanburg, SC community. With a primary emphasis on consumer/private professional and small to mid-sized business banking, CAB has been using flimps to introduce the bank to Spartanburg, SC professionals, business people and residents.

For their latest flimp campaign, Carolina Alliance Bank took a new approach. Over the past few months, the financial services segment has seen front-page stories about issues plaguing the American economy. Most of these stories are not pleasant and this can be a difficult time to be within the financial service business.

As a result of these uncertain economic issues, it is extremely important for consumers to trust the people they are banking with. This bank's community banking strategy is more important than ever. Carolina Alliance Bank’s latest flimp directly addresses these concerns. As Rebecca Barnes, owner of CapitalIdeas and a marketing consultant to CAB said “the main point Carolina Alliance Bank wanted to address in this flimp is to let our audience know that the Bank’s board members, executives, officers and employees are Spartanburg residents who have been here a long time and are not going anywhere.” Carolina Alliance Bank was able to effectively communicate their local position as a benefit to their customers. “It is trusting local people to do what is right not as a big bank headquartered in some faraway place that might cut their losses and run,” Becky said.

So how did this campaign work? So far, it has been a very positive campaign. This flimp generated a 92% viewer engagement rate 8 hours after launch, with a fair number of viral “send to a friend” emails. This is a great example of how web video marketing works. Check out Carolina Alliance Bank's flimp!