Player Agnostic

This is an exciting period to be involved in the nascent web video marketing industry. The trades and business press, including The Wall Street Journal and Business Week, published a number of thought-provoking articles about online video marketing efforts.

Since we are in the midst of the 2008 Beijing Olympic Games, a lot of press has been dedicated to the digital Olympic experience. For the first time, online video is playing a major role in the digital games. Or is it?

ClickZ, a digital marketing publication, published two separate articles this morning focused on the Olympic viewing experience. Dorian Sweet wrote about A Brand Catastrophe while Rebecca Lieb critiqued The Gods of Olympus. Both authors honed in on user experience, especially NBC's decision to showcase official content online with Microsoft's Silverlight 2.0 platform.

In order to watch NBC's Olympic coverage, web viewers need to download the Silverlight appliance. For Mac users, this is not an option, as Silverlight is not compatible with the Mac system.

As with all digital technology, it is important to keep the audience in mind when building a Web app. Here at Flimp, we are cognizant about the user experience. Consequently, flimp videosites are viewer agnostic - meaning, it doesn't matter if an end user has Silverlight or Apple's QuickTime or any other media player. You can be confident that once a flimp is launched, your audience will be able to view it.

Don't let appliance issues stall you from embarking on a web video marketing campaign.