Don't Let Video be Your Stumbling Block

Online video is a hot topic today. During the week of August 18th alone, the Web Video Marketing Council posted 34 articles about online video from the industry trades and mainstream media. A lot of companies are interested in participating in the web video marketing space. But they aren't sure where to begin. Additionally, they let their lack of video content prevent them from joining the part, so to speak.

As a Flimper, I tell prospective customers to not let their content limitations stop them from launching a web video marketing campaign. But sometimes my advice isn't persuasive enough.
So if I can’t convince you to embark on using a marketing technique that engages your customers, perhaps this information will.

Many marketers don’t feel that the that the production and media costs of creating a pre-roll ad will be higher than the actual number of new customers the ads might attractive. In an article written for Inc. Technology, Minda Zetlin directly addressed the concerns raised by encouraging companies to look beyond standard online video ads and think about other web video marketing opportunities.

The fact that so many big companies are stuck on 15 or 30 second pre-rolls means there's an opportunity for smaller and smarter companies to use online video more effectively than their larger competitors, even if their budgets are tiny by comparison.

What's the best way to take advantage of this opportunity? Begin by creating ads that are low on glitz and high on content, offering real information about your product or your company rather than high production values.

I don’t think I could articulate this any clearer. Companies need not be hindered by their non-existence video content libraries. There are many easy ways to incorporate audiovisual content into your marketing efforts. A number of Flimp customers, such as Homebase Abroad, Good Sports and Lake Nona Golf & Country Club, have been successful in using audiovisual slideshows in lieu of video for their flimp campaigns.

Minda’s article also noted one important feature within a web video marketing campaign: a “call to action should be an element of every online video ad.” The FLIMP Platform was designed to enable marketers to incorporate a call to action with every flimp campaign.

Mass High Tech published an article today that also supports web video marketing efforts. “Online video marketers win customers with webinars” is a great case study on using educational content to help promote your business.

These articles are two good examples of why web video marketing works. Don't use "I don't have any video content" as your excuse for using online video.