Creating a Web Video Marketing Campaign

LinkedIn, a professional networking site, offers members the ability to ask questions to subject matter experts on an array of topics. It is a nice way for people to share information and experiences.

Yesterday, a member posed a question about strategies to generate engagement from a web video marketing campaign seeded to YouTube. The campaign was looking to accomplish two goals: receive a specific number of video views and generate a 5% conversion rate in a one-month period.

The answers to the question were interesting and no doubt extremely helpful to the LinkedIn member. What struck me the most when I was reading the different answers was that web video marketing campaigns are difficult for most people to create and distribute. Since Flimp is in the business of web video marketing, this is something I often take for granted.

Using a video share site, such as YouTube, the LinkedIn member’s web video marketing campaign might be something similar to this:

1. Create the video. Within the video, incorporate some direct calls to action pointing viewers to a specific website.
2. Create a landing page specific to the video’s call to action.
3. Post the video on video sharing sites.
4. Direct people to the video on the video sharing sites. Encourage viewers to send the video virally to other people.
   

This can be a pretty complicated, exhausted project. And the end result may not generate the desired outcome.

However, there are other options. One would be to create a flimp videosite for the campaign.

A flimp videosite would offer a number of benefits not available from video sharing sites, including the ability to incorporate branding and direct calls-to-action, along with a viral tracking feature, and numerous distribution options. Finally, reporting on a range of criteria including video views and text links clicked, are available through the FLIMP Platform’s real-time reporting tool.

If the LinkedIn member created a branded videosite for his campaign, the video would run with direct messaging, encouraging the recipient to engage with the campaign. Also, the same flimp videosite could be distributed via email or it could be integrated into a web page, reaching more potential viewers. Finally, the flimp campaign will generate real-time reporting – enabling the marketer to gauge the performance of the campaign while it is happening, not after the fact.

To see other examples of flimp campaigns, visit the FLIMP Examples page on our website.