Higher Education Marketing

Hi! My name is Jenn O'Meara and I am the Director of Client Services here at Flimp.

We are very passionate about the FLIMP Platform and web video marketing in general. As Wayne has mentioned, there are a litany of applications that flimps can be used for. One area we believe that can really benefit from using flimps is higher education marketing. Whether a college or university needs to reach out to a prospective student, an alum or a fan, flimps are a great way to connect with someone.

As a result of our interest in the higher education vertical, we recently published a study titled “Facebook College & Student Marketing Survey Results.” Working in conjunction with students enrolled in Boston University’s AdLab program, Flimp conducted a survey on Facebook to help us obtain preferences and information from students regarding current college and university marketing practices, methods and content.

The study’s results definitely confirmed our assumptions: students believe that colleges and universities should focus more of their marketing resources on web based content and communications channels. While our study was focused on the student audience, I believe the same conclusion can be applied to higher education marketing in general. As an alum, I am oftentimes critical of my undergraduate and graduate college’s focus on print communication. By the time I receive these nicely produced materials, the news is outdated. As a marketing professional, I know how hard my schools are working to create and distribute content for a variety of audiences. I wish I could engage easier and better with my schools and I know others feel the same way.

Whether a college is marketing to a prospective student, student, parent, alum, or just a sports fan, flimps are a great way of engaging people.

Originally posted by Jenn on June 13th, 2008